Philosophy
While we believe that the property market should be analysed and treated like any other asset class, principally by discounting future cash flow, we also believe that strong alignment of fund management, asset management and property management leads to better overall returns.
PRUPIM provides:
Fund Management
Managing property portfolios, stock selection and asset allocation decisions backed by first class research analysing future cash flows.
Asset Management
Maximising long-term value through the careful planning, active management and development of properties generating income-enhancing opportunities. Negotiating optimal leases and developing strong relationships with our property occupiers to generate mutually advantageous situations.
"a fully integrated approach to real estate investment management"