Our Strategy and Approach

A sector-leading approach to responsible property investment enables us to manage and respond to the growing range of environmental and social issues that can impact property values, helping us protect and enhance fund and asset performance for our clients.


Our responsible property investment strategy focuses on four key areas:


  • Ensuring portfolio resilience through stock selection and risk management: Systematically identifying and managing environmental, social and economic risks in the stock we buy and hold ensures that funds have resilience to growing regulation, as well as physical and societal changes.  By integrating these considerations into stock selection and asset management, we can protect long-term returns.
  • Driving improvements in the environmental performance of held assets: Driving environmental improvements at our assets reduced operating costs, carbon emissions and the use of natural resources.  This helps attract and retain tenants and ensure that we appropriately manage environmental risks.
  • Actively developing relationships with occupiers, visitors and communities: By developing proactive relationships with our occupiers, we can better understand their business needs and property requirements, helping to maximise occupancy rates and enhance returns.  Local support is important to the long-term success of buildings and development projects and to ensure this we must develop good relationships with visitors and communities.
  • Being responsible in our own business operations and seeking to influence the practices of our suppliers and partners: We believe that we should not only implement responsible investment principles in the funds we manage but also in our own operations.  By driving environmental improvements in our own offices we can reduce our own impacts and operating costs.  Through engagement with our staff we can improve satisfaction, and attract and retain employees.  Working in partnership with our suppliers and joint venture partners we can ensure that their operations are in line with our standards and principles.




- Download our 2011 Responsible Property Investment Report

- Download our 2010/11 Supplementary Performance Report









PRUPIM (Prudential Property Investment Managers Ltd)

Registered in England and Wales. Registered office Laurence Pountney Hill, London, EC4R 0HH. Registered number 3852763.
PRUPIM forms part of the M&G; Group of companies. PRUPIM is an indirect subsidiary of Prudential plc, a company incorporated and with its corporate head office in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial services groups and is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.